About me

My name is Helen Lien Nguyen. I am a Marketing Specialist and Visual Designer with 8 years of working experience and a Master’s degree in digital media design.

I graduated with a bachelor’s degree in Communications & New Media from the National University of Singapore (NUS) in 2012, then worked as the Marketing & Communications Executive for Rolls-Royce Asia-Pacific for 3.5 years. I relocated to Vancouver, BC, Canada in 2016 to enrol in the Master of Digital Media program, a joint Master’s degree between 4 Canadian universities – The University of British Columbia, Simon Fraser University, BCIT and ECUAD. Upon graduating, I’ve been working as the Marketing Specialist & Graphic Designer for the Centre for Digital Media (the CDM) since the end of 2017.

Through my professional experience, I have gained a lot of knowledge of advertising tools such as Facebook ads, Google ads, Instagram ads, Twitter ads, other social media advertising platforms and traditional advertising channels. From managing a large advertising budget for a university program to promoting indie games with little to no budget, I learned how to grab audience’s attention and create the best ads for the target audience.

My designing skills help me create the best visuals for the social media posts and the ads, while marketing skills inspire and guide me in my design. I used various analytics techniques, AB testing, and real-time tracking to understand user behaviour and improve the website performance.

If you’d like to connect with me, please send an email to contact@helenlien.com