After graduating with a Degree in Communications and New Media, I joined Rolls-Royce Power Systems as the Marketing & Communications Executive and worked there for almost four years. During this time, I managed various projects in marketing and communication, taking care of the company’s events and communication activities in Asia-Pacific. With regard to content development, I created and designed the first in-house newsletter for local employees, conducting photoshoots and interviews with heads of department, coordinating important announcements from the Management. I wrote and supervised agencies to develop articles for global communication platforms, from press releases to newsletters and advertising materials. I developed content and posted articles on the organization’s Intranet and other social media sites, and collaborated with advertising agencies for SEO and social media strategies. My experience with marketing, communication and branding allows me to understand how to develop content that matches with the brand identity for different types of media and different markets, in order to attract the most audiences for the company.